Home Values Our Coffee Journey

"Roasting is both an art and a science – that's why we constantly monitor the quality of our coffee at our facility in Varginha."

Jack Robson Silva, Master Cupper, Café Bom Dia

Our Coffee Journey

At Café Bom Dia, we believe that the way our coffee is grown and made is as important as the way it tastes.

We're different to other large-volume coffee companies because of our emphasis on roasting at origin and our relationship-driven approach, maintaining direct links to the growers and cooperatives who supply us as well as to the retailers and customers who purchase our coffee.

That means we can ensure standards and add value at every stage of the coffee journey – from the farms where it is grown to its arrival at your local store.

Growing

The relationships we develop with our growers are central to the Café Bom Dia story.

In Brazil we have a history of working extensively with our network of farmers to help them improve the quality and consistency of their crops through expert advice on areas such as growing, harvesting and drying.

In other countries from which Café Bom Dia sources its coffees, we are seeking opportunities to work with small-holder cooperatives to help them develop sustainable farming practices which bring both financial and social benefits to local communities.

Learn more about our joint three-year program to support cooperatives in Brazil.

Roasting

Café Bom Dia is unique among coffee producers because of our emphasis on roasting at origin.

As well as ensuring the highest standards of quality, the net weight of coffee we ship is approximately 18% lower than it would be for shipments of unroasted coffee beans – helping to reduce our environmental impacts. (A minority percentage of our coffee is roasted in Medellin, Colombia and Seattle, Washington).

Expert roasters ensure the consistently high standard of our coffees; we also operate a comprehensive environmental management system (ISO 14001 and Carbon Neutral Certified) to minimize our impacts in areas from waste and packaging to energy consumption.

Our Customers

Our customers choose Café Bom Dia coffee because of its great taste, but also because they care about where their coffee comes from and how it is produced.

Our Marques de Paiva® range of gourmet coffees is all Organic, Fair Trade, Rainforest Alliance or UTZ Certified, providing third-party assurance that they have been produced responsibly and sustainably.